CEO's Message - Faisal Alsagoff

Faisal Alsagoff Singapore CEO Picket&RailHello Everyone

If you are visiting our website for the first time or if you are a customer I would like to thank you for your interest and support. Since taking over the reins of Picket&Rail in 2009 our focus has shifted more to engineering, design, quality and technology. As a trained civil and structural engineer (NTI/NUS B.Eng Hons) and technologist this was my first instinct. Prior to 2009 I was in the technology and education business. I listed the first dotcom ( on the SGX mainboard in 1999.

Moving forward we will focus more on mass customisation through Industry 4.0 technology. The aim is to provide more unique products for everyone at an affordable price. You can see this happening with our Tatami Storage Beds, Customized Dinner Tables and Kitchen Cabinets. Please do visit us at 25 Tagore Lane and let our consultants engage with you and understand your needs better. Nothing like a face to face discussion for customized work.

Expect more exciting changes and new products in the coming year. 

Chief Carpenter, Director and CEO of Picket&Rail