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How Our Membership Tiers Work*

Participating Brands

Member discounts are applicable for Baby Einstein, Bright Starts, Ingenuity, Disney Baby, Sesame Street brands plus our Car & Stroller Accessories collection.

Member discounts are applicable for Cheeky Bon Bon, Ingenuity, Safety 1st, Disney Baby, Sesame Street, Baby Einstein, and Bright Starts brands.

Member discounts are applicable for Maxi-Cosi, Quinny, Safety 1st, Cosco, and Leclerc brands.


It is absolutely FREE to sign up and enjoy the basic member benefits. Just click the link here, fill in your details and you are good to go.

To level up your membership, you will have to meet the minimum amount spent for each tier. We will calculate by summing up all of your past purchases online and in store to level up your membership.

This means, to achieve VIP status from a basic Member, you need to spend $2000 total at our stores, online and Megastore, using the same email address and membership account. If you would like to skip tiers, you are able to do so provided the purchases meet the required minimum spend of the respective tier.

You can easily track your total amount with us by logging into your member account > click on Order History > sum up all the purchases you have with us.

If you are shopping online, look out for the ribbon located at the top left hand corner of the product that will state your membership status (Member/VIP/VVIP/VVVIP) and the discounted price. The discount will also be reflected in your checkout cart and invoice as well.

If you are shopping in store (Megastore & Ministore), do let our representatives know your email address so that they can apply the discount based on your membership tier.

Only one discount can be applied for every item. Applies to online and in store purchases.

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