Curious today. Extraordinary tomorrow.™
We Believe the Future Belongs to the Curious™.
Baby Einstein™ inspires curiosity within parents and equips them with the tools to create an environment of curiosity for their children.
Founded in 1996, by a mother/former teacher - Julie Aigner-Clark, the brand's vision at providing edutainment to young kids from birth.
The Einstein Way™ is a curiosity-driven learning philosophy backed by science and built from the best childhood development research.
Where Baby Einstein products are created from: Open-Ended Experiences, Real-world Learning, Multi-sensorial Engagement, Confidence Development, Creative Thinking
Invites imagination through free, child-led play, rather than focusing on a fixed way of doing so.
Helps children contextualize concepts of the world around them, through interactive & developmentally appropriate products.
Boosts cognitive development of children - through the use of high-contrast images and tactile toys.
Reinforces joy of learning - through sense of mastery, rewarding of curiosity and boosting children's confidence.
Stimulates and strengthen mental agility. This also helps children discover that experimentation & persistence are enjoyable.
• Inspire your baby’s musical creativity• Music-themed activity center engages and entertains• Features four height adjustments to grow with baby• Music is all around with 360° rotating seat• Play on the floor with removable toy station