Famous Brands Lowest Prices

Famous Brands Lowest Prices

About Picket&Rail

More Than Just A Website

We have been in Singapore since 1999 and have furnished more than 250,000 homes. Because we are transparent. All our products are on the internet with clearly stated prices and product specifications. Our terms and conditions are spelled out in simple language. Because we care. We truly believe you deserve quality for every bit of money spent. With decades of experience in retailing, exporting, manufacturing and designing, we've learned and heard plenty.

We believe that quality is the best advertisement. Time changes. But we strive to make sure our quality doesn't.

With the same dedication, we fully support our Baby & Kids business, and we are proud to undertake all the promises declared.

Baby&Kids Are Brands Direct

We are the manufacturer for Cheeky Bon Bon since 1993. We are also the exclusive distributor in Singapore for Maxi Cosi, Quinny, Safety 1st, Baby Einstein, Ingenuity, Bright Starts, Sesame Street and Disney infant gear and Funbies. These famous brands assure you of their reliability, quality assurance and international safety standards.

When u shop at Baby&Kids, you are assured of the Lowest Prices. As an established distributor since 1993, we understand the pricing mechanism in the industry. Consumer purchase patterns have changed drastically over the years and with the advent of e-commerce, the old retailer model is losing its importance. Consumers are tech-savvy and tirelessly scour the websites for product information and best prices.

As the exclusive distributor of these Famous Brands, we want to promise you Lowest Prices, All Day, Every Day. 

Shop with Baby&Kids and you are assured of extended product warranty, direct access for spare parts and repairs, equipment loan when yours is under repair/delivery delay, and of course, Lowest Prices.



Brands We Own & Have Exclusive Distributorship

Cheeky BonBon - Caring for your little one since 1993

Brands We Own - Cheeky Bon Bon Beddings

In 1993, Cheeky Bon Bon was created to offer quality beddings in 100% combed cotton and made to local culture design and function.  Our vision was to provide Singapore babies with tastefully-designed fabric prints that are ever-in-trend and covers baby’s most basic sleep and soothe companions.

Cheeky BonBon Dimple Pillow - Print Range

Over the 25 years, we conquered win after win creating innovative products for your Little One. We take pride in our products and we are so glad we can share them with you and your Little One!

In 2008, we pioneered the Baby Comfort Bean Bag. Based on the traditional bean bag that our mothers would sew to calm baby and put them to sleep, Cheeky Bon Bon created a longer casing with more ‘beans’ in it so that the weight on baby can be varied according to age and need. Our true satisfaction comes from the comfort and convenience baby and mummy enjoys!


Cheeky BonBon Comfort Bean Bag



In 2014, we shook the market up with our Patented & Waterproof Baby Crib Sheets. 100% made in Spain, our Oeko-Tex 100 standard waterproof & zinc-oxide infused crib sheets keep baby healthy from ugly skin allergies! With its Tencel surface and its patented ultra-thin waterproof & noiseless underside, baby sleeps undisturbed.   We won the recognition of mummies and we were awarded the Mummys Market Best Waterproof Crib Sheets Award many times over!


Cheeky BonBon Waterproof Fitted Sheet


We constantly find ways to improve our products and our product range.  Safety for baby is definitely our priority and since 2017 we offer the Oeko-Tex 100 standard in the Open Cell Polyester Fibre in all our fibre-filled items.

Oeko-Tex Standard 100

In 2019 we developed our Cheeky Bon Bon MultiCare Baby Mattress. With our 25 years’ experience in knowing well what is best for baby, our new innovation is again a winner!

Made with top quality Open Cell Foam on one side to ensure breathability and firmness for newborns, a middle layer of Base foam that provides good support for baby, and on the other side – a layer of natural latex that instantly supports baby with just-enough comfort and soft feel when baby grows older. We went a step further and wrap the mattress with top quality Tencel that is fast to dry and quick to wick away any moisture or dampness.

We also pioneered the 1st premium baby mattress hygienically pressure-shrink-wrapped to keep out dust mites and viruses (until it gets to your home) – and provides ease of transporting!

Cheeky Bon Bon Multi-Care II Baby Mattress - Cross Section



Exclusive Distributor - Maxi Cosi

Maxi-Cosi - We carry the future

Europe’s Most popular & trusted car seat brand. Maxi-Cosi offers high-end European quality products that ensure you can enjoy your new life.


Maxi-Cosi Mica Rotating Car Seat

Maxi-Cosi Pebble Pro i-Size Baby Car Seat

Maxi-Cosi Kore Pro i-Size Car Seat


Maxi Cosi’s History & Experience

It’s 1984. Babies are being transported in cars in unrestrained carrycots. Toddlers are ferried about in chairs hung over a car’s back seat. This is when Maxi-Cosi launches Europe’s first child car seat, Maxi-Cosi Standard.

30 years later, our mission remains the same: continuously innovate our car seat technology so that all around the world, children travel as safely as possible.

Cars are designed for adults, not children. So we constantly innovate, test and improve our designs in partnership with other organisations concerned about child car safety such as the United Test and Assembly Center Ltd (UTAC), Transport Research Laboratory (TRL) and the European Commission. Maxi-Cosi now has high brand awareness throughout Europe and the US, and growing globally!


Maxi Cosi Strict Car Seat Testing

How we test our products

When you buy one of our child car seats you’re investing in years of research, development and testing. We have our own laboratories around the world where we check, examine and test new materials. Our crash test facilities are actually so advanced that they’re often used by EU or US regulators. Our experts carry out more than 2,000 crash tests every year to test existing products and develop new technology.

That’s why Maxi-Cosi is renowned for using cutting-edge innovation for safe, reliable car seats.

Maxi-Cosi products undergo crash-testing and ensures safety prior to launch



Exclusive Distributor - Safety 1st

Safety 1st - Discover life safely

Safety 1st History & Experience

More than 30 years ago, a little yellow sign "Child On Board" started a conversation about children. Today, that brand is now a symbol for a new generation in child safety.

Safety 1st Baby On Board Sign


Safety 1st Brand Purpose & Positioning

Why We Exist

We believe parenting should have fewer worries and more joyful moments. As the first and only leader in child safety, we’re here to give parents peace of mind so they can spend less time worrying and more time enjoying every first they experience with their child.

What We Offer

Be Confident. We’ve Got Safety Covered.


Safety 1st Portable Bed Rail - Grey

Safety 1st Auto Close Gate 73cm - White

Safety 1st Peps Buggy with Canopy



Exclusive Distributor - Cosco

Cosco - Simply smarter stuff

Cosco’s History & Experience

Old Company - Young At Heart

70 years ago, COSCO started as the Columbus Specialty Company in Columbus, Indiana. It's where we got our name and it’s a place we're happy to call home. Many of our products are still made right down the street, and families have loved our high chairs, car seats, play yards and other items for generations. Over the years, we’ve never lost sight of the importance of having fun with our families and making life a bit easier for everyone. We know you will enjoy the simple, smart, and fun life that Cosco helps you live.


Simply Smarter Living

To keep your family moving forward, it’s not about having more stuff, it’s about having more smarts. COSCO baby gear is designed for simply smarter living. Our products help busy families accomplish what they need to get done, which gives them more time to have fun doing the things they want to do. With COSCO, they can.

Cosco Easy Elite Car Seat

Cosco Mighty Fix LX65 Car Seat

Cosco Scenera NEXT Car Seat



Exclusive Distributor - Quinny

Quinny - Walk your way

Quinny’s History and experience

In 1950, Nicholas Quint founded a trading company for baby products in the Hague, Netherlands, importing known brands. In 1960, Nick Quint introduced his own brand – Quinny! He focused on product development and innovation. In 1989, the first Quinny stroller hit the streets!

In 1997 the sporty, foldable Jogger is Quinny's international breakthrough. Better styling and colouring, combined with inflatable tyres, it put Quinny ahead of the competition and established it as a lifestyle brand.

2001 – after joining the Dorel Group, Quinny became a leading stroller brand with global distribution. Quinny is now sold in over 70 countries.

Quinny LDN Stroller

Quinny Zapp Flex Stroller



Exclusive Distributor - Kids2

Kids2 Brands - Baby Einstein, Bright Starts, Disney, Ingenuity, Sesame Street
Kids2 Brands - Baby Einstein, Bright Starts, Disney, Ingenuity, Sesame Street

Kids2, Inc. is a global company with 12 offices in four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years.

In 1969, Pansy Ellen patented her bath design and developed the original foam bath aid and by 1975, began nationwide distribution of her invention. Tom Gunnigle joined her in 1978 to establish the company, which soon expanded from one product into new products and categories, including high chairs, baby food organizers, and nursery lamps.

In 1998, son Ryan Gunnigle was named the president of Kids II. Under Ryan’s leadership and vision, the company experienced a period of rapid growth as it opened offices around the world, with Hong Kong as its first international office. Mexico, UK, Canada, Australia, Netherlands, China, and Japan soon followed. Along the way, Kids II grew its brand portfolio and Bright Starts collections, secured licensing agreements with Carter’s, Disney, and Baby Einstein.

In 2005, the company reached $100 million in sales.

Kids II became one of the fastest-growing infant and toddler companies leveraging the talent of the nearly 450 global employees across 14 offices on 5 continents.



Lowest Prices Guarantee

How do we match?

  • We will not do refunds.
  • We will price match on a like-for-like basis :
  • Must be of same product brand origin
  • Must be of exact model
  • Must be of the same manufacturer’s warranty cover
  • Must show proof of product availability and final price, inclusive of delivery to your address