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Maxi-Cosi Trend Report

December 11, 2019

Maxi-Cosi Trend Report

2018 Nomad Collection

Digital technology is engulfing our lives, we engage with it almost constantly.

In contrast to technology, nature is also a big topic. Being organic and sustainability are consumer trends in all industries where we consume, from furniture and interior design to construction and automobiles. Both of these macro trends—nature and technology—came together in the materials, colours and features of Maxi-Cosi’s popular 2018 Nomad collection.

 

Maxi-Cosi Style DNA Inspiration Chart

 Maxi-Cosi Style DNA  

 

Global trends, local needs
The look and feel of the Nomad collection has remained coherent across the globe even with the localised product differentiation created for specific markets. Kris Lonergan, US Fashion Director for Dorel Juvenile, shares her insights into some of those subtle, but oh-so-important differences between US, Australian, European consumers’ tastes.

 

“In Australia, consumers tend to prefer, softer knit, plush fabrics that are smooth, don’t wrinkle and can be washed easily and repeatedly but not lose form. Australian parents value comfort, breathability and luxury fabrics, fabrics that resemble a softer ‘bedding look’ rather than a denser ‘upholstery look’, which Europeans tend to prefer. Consumers in Europe favor heavier weight textiles that are warm and durable. Multiple texture layers and tactility perform really well with Australian consumers. "– KRIS LONERGAN

 

These global trends, lifestyle differences and taste preferences are taken into consideration into every detail of Maxi-Cosi’s products, to connect with modern parents around the world and their diverse lifestyles. The Nomad Collection features attractive, subdued and earthy textures and colours referred to as: Nomad Blue, Nomad Black and Nomad Grey. For those who like a combination of ruggedness and sophistication, the leather look finishing found in our stroller collection makes the perfect match.

 

You can check out the 2018 Nomad Collection in our range of car seats and strollers.



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